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Valve is making a bold move to prevent the integration of intrusive ads in games on Steam, setting a clear boundary for developers. In recent years, Electronic Arts (EA) has shown an increasing desire to extract as much money as possible from gamers, using microtransactions and in-game purchases.
Valve’s new advertising policy disrupts EA’s plans
However,Valve has set clear boundaries: these brand placements cannot disrupt the gameplay experience in any way and developers must obtain proper licenses for any copyrighted content.
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If a game relies on ads from other platforms, such as pop-up ads or videos to unlock features, these must be removed before the game can be launched on Steam.
The new policy protects the player experience
EA, like many other large corporations, haslong been focused on maximizing its profits, which comes often at the expense of the player experience. While making money is a necessary part of any business, it shouldn’t come at the cost of ruining the gaming experience for paying customers.
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Valve’s new policy is a clear statement that the player experience comes first. This move ensures that Steam will remain a platform where players can enjoy uninterrupted gaming experiences, without having to worry about watching ads to access core content.
By allowing only non-disruptive product placement and preventing ads from becoming a core business model, the policy is making a statement in favor of consumer-friendly practices, prioritizing gameplay over profit-driven ad schemes.
In the end, Valve has done the right thing by protecting its users and ensuring that games maintain the quality and immersion that players expect. As for EA’s aspirations to flood their games with dynamic, intrusive ads may now have to be abandoned.
Shubham Chaurasia
Gaming Writer
Articles Published :1368
At FandomWire, Shubham has spent over a year diving into the evolving world of live-service, action, and open-world games. Whether it’s the democratic galaxy of Helldivers 2 or finishing enemies in titles like Assassin’s Creed or Ghost of Tsushima, Shubham brings a sharp eye and genuine enthusiasm to everything he writes.When he’s not writing, you’ll probably catch him clutching rounds in Valorant or leaping off virtual cliffs into a pile of enemies for the perfect finisher. Outside of gaming, Shubham recharges by hitting the gym or heading out on long, spontaneous bike rides, always chasing the next open road. No matter the game or the gear, he’s always committed to bringing readers timely, accurate, and engaging updates from across the gaming industry.
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