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Music superstar Taylor Swift and NFL star Travis Kelce’s relationship has been one of the biggest highlights of the 2023 regular season. Their relationship has garnered a lot of media coverage. Swift has attended plenty of Kansas City Chiefs games to support her boyfriend throughout the year.
And it is obvious that where Swift goes, she brings a lot with her. Be it popularity, or be it financial benefit. That’s what happened for the Kansas City Chiefs and the NFL as a whole. As per a report, theLoversinger has boosted the NFL by approximately $331.5M in exposure.
Also Read:“It is alarming”: Taylor Swift AI Images Controversy Now Has the Attention of the White House
Taylor Swift’s Love Story With Travis Kelce Generated A Massive Sum For Kansas City Chiefs
Last year, on September 24,Taylor Swiftmade her first public appearance at the NFL withTravis Kelceand his family at the Kansas City Chiefs’ 41-10 win against the Chicago Bears. And, since then, she has attended Chiefs’ games multiple times.
Recently, a report fromFront Office Sportsvia Apex Marketing Group shows that Swift has generated an equivalent brand value of $331.5 million for the Chiefs and the NFL. This massive amount was calculated from August 02, 2025, to January 22, after the Chiefs’ victory over the Buffalo Bills.
“Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.“
Also Read:Taylor Swift’s Travis Kelce Relationship is Doomed if One Rumor is True
The report says that the huge $331.5 million figure comes from print, digital, radio, TV, highlights, and social media posts mentioning Swift. Researchers determined the equivalent dollar value for each example based on impressions and impact.
NFL Defended the Frequent Coverage of Taylor Swift During Games
After Swift and Kelce’s relationship took the limelight last year, Swift hardly missed any game of Kelce. And it eventually turned out to be a massive booster for the NFL as a whole thanks to Swift’s popularity.
However, they received backlash from some fans who were not so happy with the focus on Taylor Swift and Travis Kelce. Fans were seen annoyed with the attention the singer had been getting during the games.
To this controversy, in October, the NFL released a statement toPEOPLE:
“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally. The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real-time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
The statement continued,
“The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more.”
Also Read:After Disturbing AI Images of Taylor Swift, Travis Kelce’s Heartwarming Comment on Their Relationship is Reassuring For the Swifties
Recently, Taylor Swift has been in the news as she has become the latest victim of po*nographic deepfake images. The images reportedly received over forty-five million views in seventeen hours before being taken down by the site, and the account was suspended.
Prantik Prabal Roy
Articles Published :778
Prantik Prabal Roy is a content writer at FandomWire. With over three years of experience in content writing for various media houses, he takes great interest in telling stories about Hollywood celebrities and the world revolving around them. He has done his Master’s in English literature and diploma course in journalism. Being a literature student, he has the ability to delve into the matter and analyse it thoroughly to give the readers a clear view on the specific topics.
