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Julia Roberts’ one massive paycheck came from one of her brand endorsements. Ever since Roberts joined Lancôme as the brand ambassador, the French luxury cosmetics house has been a cult favorite of many women. She was originally paid $20 million for her deal with the L’Oréal-owned company, but her payment was upped when the company sealed a five-year deal with thePretty Womanactress.
Roberts’ income from this single-brand deal was more than some of her best paychecks put together. She earned a massive income of $50 million as the brand ambassador. Every cent of her paycheck proved its worth to the company eventually.
Julia Roberts Earned $50 Million For A Brand Endorsement Deal
Ocean’s ElevenactressJulia Robertsearned one of the highest paychecks from abrand endorsement dealby a Hollywood artist. She became Paris-based Lancôme’s spokeswoman and did a few ad campaigns for the brand, earning $50 million in the process. She found herself on a list of the costliest celebrity brand endorsement deals, from theSouth China Morning Post.
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Speaking of her deal in a 2010 piece for WWD, Roberts shared that working with the brand at 42, as a mother of three kids, was a great moment. She joked that she had to stand up straighter and wash her face more because she was a beauty brand ambassador. She also thanked the company for the opportunity and praised them for choosing a working mom like her. Roberts toldWWD:
I think I have to stand up straighter and wash my face more. It’s kind of like every girl’s dream, really. To be 42 and have three kids and be a working mom, it’s a great moment to be asked to do this and to be able to do it. I think it says a lot about Lancôme and what they stand for.
Youcef Nabi, Lancôme International’s president, shared with the outlet that Roberts was not just a brand ambassador but also had involvement in the development of the products. Roberts also shared thatit was great to test out beauty productsand give her honest opinion without having to invest in them.
Julia Roberts’s Involvement Made Millions For The Brand
Lancôme’s $50 million multi-year deal with Julia Roberts paid off heavily for the brand. The product gained a large customer base right after the deal. The company saw the biggest profits in decades since the company came into existence. A source from the company stated to StyleCaster (via South China Morning Post):
They’ve made profits of US$100 million since she joined, and they’re delighted with her.
TheErin Brockovichactress showedthe best example of how to endorse a brand. She had been using their products for years before she came on board as the ambassador. During an interview with HollywoodLife, she revealed that Lancôme was her first-ever luxury makeup purchase. She bought the Bi-Facil eye-makeup remover from the brand in the ’80s. She toldHollywoodLife:
Bi-Facil eye-makeup remover was my first-ever Lancôme purchase. I walked up to the makeup counter at Richards department store back in the ’80s, took a deep swallow, and bought it.
Besides Roberts, renowned actresses like Isabella Rossellini, Drew Barrymore,Kate Winslet, Anne Hathaway, and Emma Watson have also worked with the brand. Among the new-age actresses in the industry, Lily Collins, Lupita Nyong’o, andZendayacurrently work for the brand (via Vogue). According toYahoo!, Hoyeon Jung was announced as the Global Brand Ambassador in April 2024.
Hashim Asraff
Senior Writer
Articles Published :3019
Hashim Asraff is a Senior Entertainment Writer at FandomWire, with over 2,800 articles published on celebrity culture, comic book movies, and major TV franchises. With a background in Sociology and a keen interest in pop culture, Hashim brings a unique lens to breaking news stories, character deep-dives, film rankings, and fan-driven perspectives.His coverage often includes the MCU, DCU, hit network shows, and celebrity profiles, giving readers a rich blend of entertainment and analysis. A longtime fan of crime and investigative series, Hashim has watched thousands of episodes of NCIS, Criminal Minds, Law & Order: SVU, Bones, Blue Bloods, and The RookieA passionate storyteller and wordsmith, Hashim has also worked as a ghostwriter and managed multiple social media handles. He brought his writing expertise to FandomWire to also pursue his lifelong love for cinema and television.
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Julia Roberts
