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The Simpsonshas long been a staple of television and pop culture, influencing everything from animation to commercial partnerships. Yet, no episode or collaboration compares to the challenge the show’s team faced while working with the French luxury fashion house, Balenciaga.
In October of last year, at Paris Fashion Week,The Simpsonsdebuted a short that featured its characters walking the runway in Balenciaga designs. This unique crossover left fans debating whether it was a commercial for the brand or a miniature episode of the show, but for David Silverman, a veteran Simpsons producer, it was one of the hardest things to do.
Making Balenciaga ad was harder than anyThe Simpsonsepisode David Silverman has worked on
Silverman, who directed the Balenciaga short, wasn’t alone in the struggle. Demna, Balenciaga’s artistic director, was closely involved, providing note after note to ensure his vision was met. His goal? To strike a perfect balance between the humor of the show’s exaggerated caricatures and a sincere portrayal of his designs. (via GQ).
Simpsons characters are quite different from human proportions, so in some respects we took great liberties. Cheating, we call it.
The process took a year of painstaking work. In the end, fans were treated to an image of Homer Simpson, decked out in a $2,850 Balenciaga puffer jacket, posing like a high-fashion model—something no one ever knew they needed to see.
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While the Balenciaga collaboration was uniquely challenging,The Simpsonsproduction process has always been notoriously lengthy. Creating just one episode takes anywhere from six to nine months. Storyboards, character designs, and layout work are meticulously crafted before being sent to an animation studio in Korea for completion. Once the animation is done, music and editing are added to finalize the episode.
And yet, creating that one Balenciaga ad proved to be a much more difficult task, and took more than a year for the creators.
Balenciaga ad completed major transformation forThe Simpsons
Fashion andThe Simpsonsseem like an odd pairing, especially for a show whose characters are famous for wearing the same clothes in every episode. However,The Simpsonshas unexpectedly become intertwined with modern fashion.
Bart Simpson, with his skateboard and rebellious nature, is almost a precursor to today’s hypebeast culture. The Weeknd even voiced a streetwear mogul in a parody episode, while major brands like Adidas and Nike have launched Simpsons-inspired sneakers. Nike’s Marge Simpson-themed shoe, featuring blue and green tones reminiscent of her hair and dress, fetches up to $873 on the resale market. (via Looper)
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This has made room for an otherwise-otherworldly series to become part of the mainstream. Fans however, are bound to be stunned, considering it has happened by making the series fashion-centric, something which does not even seem possible, on paper.
The Simpsonsis available to stream on Disney+.
Rishabh Bhatnagar
Editor/Reviewer
Articles Published :315
Rishabh Bhatnagar is an Entertainment and pop culture journalist/editor with Fandom Wire. He has more than 6 years of experience working for multiple major platforms and is himself an avid consumer of worthwhile content. A natural storyteller, Rishabh has a unique way with words and is always looking to improve, as a storyteller, writer, and a journalist.
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