Follow us on Google News
Get the latest updates directly in your Google News feed
Eli Roth’sBorderlandsmay have to work harder in the next couple of weeks as the science fiction film starring Kevin Hart and Cate Blanchett opens with a depressing box office haul. It also did not help that it premiered alongside Blake Lively’s romantic drama movie,It Ends With Us, as the latter immensely captured the audience’s interest.
The big-screen adaptation of the famed Gearbox Software video game suffered tremendous criticism from fans even before its opening day, and with the result of early screening reviews, it seems like an uphill battle to at least turn a profit.
BorderlandsReceives A Dismal CinemaScore Rating
Lionsgate’sBorderlandsinfamously received a zero approval rating onRotten Tomatoesbefore its worldwide premiere. Regardless, this won’t totally affect the interest of fans who want to see the film for themselves.
As reported byGame Fragger, the movie earned $1.3 million from Thursday night previews, and is now “tracking to earn between $10M-$18M at the domestic box office over the course of its opening weekend.”
The sci-fi action film reportedly had a production budget of$120 millionwhich is too massive for a franchise that hasn’t proven its profitability.CinemaScoregave it a depressing D+ rating, which obviously means the audience who went to see it was incredibly dismayed.
It’s a D+ for#BorderlandsDid you see this film tonight? Let us know in the comments below.#Cinemascore#BorderlandsMoviepic.twitter.com/36yKrknRyF
What’s CinemaScore, anyway? It’s a company that measures the appeal of movies using poll results from moviegoers. The scores range from A+ to F, and the surveys are given to viewers directly at theatres across North America and Canada. Basically, once they finish watching the movie, they will answer a few questions from the poll and drop them in the designated ballots.
“Cate looks phenomenal, but still ain’t watching this sh*t”: Even Cate Blanchett Setting the Internet on Fire With Borderlands’ Lilith First Look Can’t Convince Fans
Video game adaptations are usually a tricky business, but when the director outright tells the public he’s creating a movie forpersonal purposesand not as a service to the fans of the game then that’s where the castle starts crumbling.
It Ends With UsLands A Remarkable Profit On Its Preview Night
Blake Lively’sIt Ends With Usmakes an impressive performance asVarietyreports it earned $7 million on Thursday previews. The outlet claimed the romantic drama film is “projected to make between $25 million and $35 million, though some estimates put it even higher at $40 million to $50 million.”
The popularity of Colleen Hoover’s novel on social media platforms like TikTok and Instagram will be the main asset of the movie. The production cost only amounts to $25 million so it has so much potential to turn a neat profit in the coming weeks.
It Ends With Us Review — Blake Lively Romance Is Better Than Expected
CinemaScoregave it a staggering A- rating, which is insanely helpful in driving up more ticket sales. Perhaps it’s on rare occasions like this that a low-budget romance film gets a more impressive rating than a big-budget action movie.
It’s an A- for#ItEndsWithUsDid you catch this in theaters tonight? Let us know your thoughts in the comments below.#Cinemascore#ItEndsWithUsMoviepic.twitter.com/Q7MhL1tEjM
It remains to be seen how these two controversial films fare at the box office in the next few weeks, although it seems obvious at this point that one has more advantages than the other.
BorderlandsandIt Ends With Usare now showing in theaters.
Ariane Cruz
Senior Writer
Articles Published :3532
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
