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Michael Keaton has portrayed several iconic characters in his career. So while his portrayals of Batman and Vulture are among the most prominent ones, none have come as close to Betelgeuse in fanfare and pop culture influence! Starring as the charismatic bio-exorcist in Tim Burton’s classicBeetlejuice, Burton’s absurdness and unhingedness led to a one-of-a-kind electrifying performance.

And now, after 36 years, Keaton is set to reprise the role again in the upcoming film,Beetlejuice Beetlejuice. Recently, the actor made an appearance onHot Onesalone with Betelgeuse and fans can’t seem to have enough of the hilarious promo.
Michael Keaton and Betelgeuse Star in Hilarious Promo ForBeetlejuice Beetlejuice
WhenBeetlejuicehit theaters in 1988, audiences were introduced to a character unlike anything they’d seen before. A performance that defied genre conventions and conventional approach, the film cementedMichael Keatonas an incredibly versatile and fearless actor.
Directed byTim Burton, the film was a mix of dark comedy, usual Burton-gothic horror, quirkiness, and enough absurdness that made it a treat to watch. Always dressed in a garish striped suit, with wild white hair and full-face ghoulish makeup,Keaton is set to return as Betelgeuse in the film’s sequel,Beetlejuice Beetlejuice.

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In a hilarious promo on ‘Not Ones’, a parody of the hit showHot Ones, Keaton made an appearance as himself as well as Betelgeuse. Sitting across from each other, Keaton proceeded to ask the eccentric ‘character’ about his life and work, while the latter continued to smear deadly amounts of hot sauce on ribs.
Michael Keaton as “Betelgeuse” will be in the upcoming “Hot Ones” episode 🔥🪲#BeetlejuiceBeetlejuicepic.twitter.com/ZjhwPYo8A1

— Tim Burton Daily (@TimBurtonDaily)Aug 08, 2025
Betelgeuse, in true Betelgeuse fashion, gave some of the most weird answers. When asked to name his influences, he promptly names Napoleon Bonaparte and Justin Bieber. While he describes the ribs asreminiscent of a guyhe ate in Seattle, at the end remarks he said,

I’ve got a question for you, who the hell are you?
While Keaton walks away, disturbed and offended, fans have found this promo a brilliant marketing strategy. Labeling it a missed opportunity for Keaton to say ‘I’m Batman’, fans of the franchise are excited to see the upcoming film.

Fans React toBeetlejuice Beetlejuice‘s Hilarious Promo with Michael Keaton
Michael Keaton and Tim Burton’s partnership inBeetlejuicewas definitely a match made in cinematic heaven. Thanks to Keaton’s peculiar performance and Burton’s unique vision, the film now sits among several cult classic films of all time. And so while their reuniting after 36 years is a dream come true for many fans, the promos ofBeetlejuice Beetlejuicehave taken their expectations to the next level.
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After theHot Onesclip went viral on the internet, this is how many netizens and fans of the franchise reacted:
oh this is iconic
— NYX Pro Makeup US (@NYXCosmetics)July 23, 2025
HOLY SHIT I’m gonna have to catch this one
— IllTemperedTuna (@DeveloperPerso3)July 04, 2025
“Who the hell are you?”
Me (screaming): HE’S BATMAN!!!
— Regal (@RegalMovies)July 29, 2025
I had mixed feelings on first hearing of this movie. This promo has me so excited to see this movie crash and burn!
— Dritte (@Dritte99)July 02, 2025
He sounds exactly the same. So excited for this
— x24 (@christopherco)July 07, 2025
Was really hoping this was a full episode of Hot Ones but I’ll gladly take it
— Tripp Burnett (@TheTrippBurnett)June 20, 2025
WhenBeetlejuice Beetlejuicewas first announced, many doubted how the film would fare and whether or not theBatmanstar would be able to recreate his magic. But seeing the promo, it is clear that the legendary actor’s acting chops are just as great and iconic.
So as we buckle up for the film’s release, there is no denying that Michael Keaton’s Beetlejuice is an indelible part of pop culture.
Beetlejuice Beetlejuicewill be released in the United States on Jun 03, 2025.
Maria Sultan
Senior Writer
Articles Published :2703
Maria Sultan is a dedicated News Content Writer at FandomWire. With over five years of professional experience and hundreds of published articles, she brings a wealth of expertise to her coverage of Marvel, K-dramas, and the latest on streaming platforms.Her work is not just about reporting news; it’s about providing insightful perspectives on the entertainment trends that matter most.