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Blake Lively, up until the last few months, was on the verge of being canceled for good. Her behavior and alleged conduct during the press tour of her film,It Ends with Us, did not sit right with the fans, many of whom claimed she was a tone-deaf bully. Now, the narrative seems to have gotten a sudden 180-degree shift.

Blake Lively in a still from the film It Ends with Us

The actress recently filed a lengthy complaint against Justin Baldoni, accusing him of s*xual harassment and allegedly running a smear campaign to ruin her reputation. The complaint, which contains detailed proofs obtained via a subpoena, reveals how Baldoni reportedly wanted to ‘bury her.’

The reason why Justin Baldoni wanted to ‘bury’ Blake Lively through his alleged smear campaign

While the filming ofIt Ends with Uswas going on, there were rumors and reports thatBlake Livelywas difficult to work with and creatively obstructive. According to the legal filing, this was all part of the allegedly well-executed smear campaign run byJustin Baldoniand his team against the actress.

Reportedly, the actress has raised concerns during the filing about the repeated instances of inappropriate behavior by Baldoni and lead producer Jamey Heath, which ranged from violating personal boundaries by entering her makeup trailer while she was undressed or breastfeeding to making s*xual and inappropriate comments. The studio, Wayfarer, agreed to her terms and provided an intimacy coordinator and other safeguards.

Justin Baldoni in a still from the film It Ends with Us

“I gave her a big hug and I scared her”: Justin Baldoni’s Alarming Interaction With Britney Spears Seems Extra Weird Amid Blake Lively’s Allegations

However, as the release of the film drew nearer, Baldoni reportedly feared that Lively’s allegations might surface publically, leading him tohire a professional crisis managerMelissa Nathan, to save his career. The communications between Baldoni’s team and Nathan reveal shocking details about the alleged PR campaign. One shocking incident was when a publicist told Nathan, “He wants to feel like she can be buried.” To which, she replied that they couldbury anyone(viaThe New York Times).

And so, while Baldoni’s image remained intact and he was hailed as a feminist and women’s cause champion, Blake Lively’s reputation and her business ventures were negatively harmed.

“I gave her a big hug and I scared her”: Justin Baldoni’s Alarming Interaction With Britney Spears Seems Extra Weird Amid Blake Lively’s Allegations

What problems did Blake Lively reportedly have with Justin Baldoni and lead producer Jamey Heath?

Blake Lively reportedly had problems with Justin Baldoni since before the shooting of the film. For instance, Baldoni, the lead and director ofIt Ends with Us, reportedly tried to add s*x scenes that she objected to. The problems on set turned so grave that her legal team ultimately addressed her concerns to the studio, Wayfarer, to seek safeguards.

In her detailed complaint during a meeting, that involved Baldoni, lead producer Jamey Heath, and others, she stated that Baldoni had allegedly improvised an unnecessary kissing scene, discussed his sx life, and even entered her makeup trailer without permission when she was undressed or breastfeeding. Heath also did the latter and even allegedly watched when she was topless having her make-up removed, and showed her videos of his wife when she was nked.

Blake Lively

Blake Lively Admitted She Made 1 Mistake During Steamy Scenes With Justin Baldoni Long Before She Came up With Sexual Misconduct Allegations

While the behavior of the two men improved after this, other issues emerged over the creative decisions regarding the film. Thanks to the support of Sony, the actress went on to make her own cut of the film in addition to having a Taylor Swift song included in the film. This cut ultimately ended up being the final version that Sony and Wayfarer chose, leading to Lively getting a producer credit (via The New York Times). Ultimately, this all culminated in the alleged smear campaign against her.

It Ends with Usis available to be streamed on Netflix.

Maria Sultan

Senior Writer

Articles Published :2703

Maria Sultan is a dedicated News Content Writer at FandomWire. With over five years of professional experience and hundreds of published articles, she brings a wealth of expertise to her coverage of Marvel, K-dramas, and the latest on streaming platforms.Her work is not just about reporting news; it’s about providing insightful perspectives on the entertainment trends that matter most.

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Blake LivelyIt Ends with UsJustin Baldoni

Blake Lively Admitted She Made 1 Mistake During Steamy Scenes With Justin Baldoni Long Before She Came up With Sexual Misconduct Allegations