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Greta Gerwig is primarily known for her blockbuster films,Lady Bird, Little WomenandBarbie. FollowingBarbiebeing 2023’s highest-grossing film, she has once again made headlines. This time it’s not for her creative genius but for her bold move against Netflix.
So what is this move that evenAvengers: Endgame’sdirectors, Joe and Anthony Russo couldn’t pull off for their Netflix movie,The Gray Man? Let’s dive deeper and figure out how Greta Gerwig took a stand against the streaming giant and stuck to her guns.
Netflix’s deal for Greta Gerwig’sNarniaadaptation
Greta Gerwigrecently announced that she was working on an adaptation of one of the most famous book series by C.S. Lewis,The Chronicles of Narnia.However, she didadmit she was afraid of directing itbecause of how much she loved the children’s classic herself.
According toPuck, Netflix, Gerwig and IMAX have finally come to an agreement that Gerwig’sNarniawill be shown on 1000 IMAX scenes worldwide on Thanksgiving of 2026 before becoming a Netflix exclusive from Christmas of 2026.
The deal with IMAX is contingent on its performance in the first two weeks. Based on demand, the movie will continue to run globally for a maximum of two more weeks. According toDeadline, one of the bullet points of the release reads,
The partnership underscores the value of Imax as a global event platform and reinforces its relationships with the world’s greatest filmmakers. It also demonstrates Imax’s commitment to bringing unique events and experiences to its fans and exhibition partners around the world.
While fans are hyped for the upcoming iteration of the classicNarniasaga, a familiar fear looms over the fandom that poses the question if it will be able to surpass the standard set by the original one.
How Greta Gerwig outshines other Hollywood heavyweights including the Russo brothers
TheRusso Brothers,directors of the second highest-grossing film ever, Avengers: Endgame, also directed Netflix exclusive The Gray Man. Despite their success, they couldn’t negotiate a similar theatrical deal for their Netflix project. Although the action thriller featured big stars like Ryan Gosling, Chris Evans, and Ana de Armas along with a massive budget, its theatrical run was limited to a mere week before landing on the streaming platform.
Netflix has expressed their reluctance to embrace a traditional theatre release model, even for its most expensive films. They tend to prioritize their own platform for the releases. Their brand focuses on having people watch movies in the comfort of their own homes.
Even other high-profile projects likeGlass Onion: A Knives OutMystery received only a brief five-day stint in theaters before heading to the platform. So, Gerwig’s ability to secure a more extensive theatrical release highlights the growing recognition of her influence in Hollywood.
In the era of streaming dominance, she has shown that the magic of the big screen still holds value. She is proving to the world that large-scale productions likeNarniadeserve to be watched on the big screen providing a surreal experience like it’s supposed to.
Gerwig’sNarniadeal is not just about her own vision, it’s a statement about her place as one of the most daring and influential creators in the industry.
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Ojas Goel is not just a writer by profession but one by heart His love for Marvel, DC, Star Wars, LOTR, Game of Thrones, and the intriguing world of anime is unmatched. This burning passion urged him to voice his opinions on the such topics and remain connected to the developments that follow. He particularly resonates with Tyrion Lannister as he likes the way he thinks and gets out of tricky situations. Ojas is a BCA graduate and loves to dive into the tech intricacies in his free time.
