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Final Fantasy 14‘s highly-awaited expansion,Dawntrail, is about to enter its early access period tomorrow. It’s been a long and hard wait for this exciting expansion, but we’re nearly at the finish line.
While virtually every fan of the game already knows about the release, Square Enix has gone the extra mile by creating an in-universe tourism website for Tural, complete with activity recommendations, recipes, and some cheeky fine print about the dangers of adventuring.
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Square Enix has truly outdone itself with its latest marketing stunt, doubling down on the ‘role-playing’ aspect of its MMORPG to promotethe upcoming expansion,Dawntrail.
The fake tourism website for Tural was announced today on the game’s official X/Twitter account, featuring the comedic talents of Rhys Darby (What We Do In The Shadows,Our Flag Means Death).
Interim Deputy Director of Turalism here!If you’re planning a trip to Tural, visit our website for all your travel needs! 🏖️https://t.co/ry1piSygHfAdventure awaits – FINAL FANTASY XIV: Dawntrail is available July 2.Pre-order Now:https://t.co/MlPzJuHD9Q#FFXIV#Dawntrailpic.twitter.com/YRtw2Y9kwY
Darby, the new Interim Deputy Director of Turalism, gives us a sneak peek at some of the most exciting things to see in the upcoming expansion.
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The website includes recommendations for various activities, such as riding a dirigible and exploring the local bazaar on a foodie tour. There’s even a chatbot that answers various questions, such as what you can do on Tural, information about the locals, and more.
Not All Is What It Seems on Tour Tural
Beyond the charming surface we see, the website hints at deeper mysteries that we may or may not want to know more about.
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Under the description for ‘Breathtaking Landscapes,’ there’s a piece of text that’s been redacted:
From the mountains of Urqopacha and the deserts of Shaaloani to the forests of Yak T’eland neon highways of (REDACTED)you’re sure to fill up your camera roll in no time.
Neon highways on a nature-themed island are mysterious, but there are more intriguing layers to the site. One X/Twitter user found a weird page on the site that asks you to enter a password.
tour tural website with the ARG mechanics all of a suddenpic.twitter.com/e7HLQyXOLz
![[REDACTED] Review (PS5) – Innovation Caught the Escape Pod Faster Than We Did](https://i2.wp.com/fwmedia.fandomwire.com/wp-content/uploads/2024/11/05095712/redacted-review-768x432.jpg)
Currently, the ‘submit’ function only returns an error. It won’t take too long for the smart and capable minds of theFinal Fantasy 14community to figure out the secret behind this page. There’s also the matter of some hidden notes which can be found across the site.
The#FFXIVTour Tural website is actually such good marketing for#Dawntrail. I’ve also found 3 hidden notes along with 2 corners of a torn up postcard (or map?) on the site. And clicking the Solution 9 page prompts for password entry 🤔pic.twitter.com/J0UgKoPxGW
Clearly, there’s a lot more going on than what the site is letting on. The happy, tranquil, and welcoming nature of Tural might have something more sinister going on.
Thankfully,Dawntrailenters early access on June 28 at 5 pm PST / 10 am BST, with the full release slated for July 2. It won’t be too long till the community uncovers the secrets of the new region!
What are your thoughts on this unique marketing approach? Share your excitement and theories in the comments below!
Vibha Hegde
Critic/Gaming Writer
Articles Published :594
Vibha is an avid gamer that has been writing about video games for several years. When they’re not complaining about the lack of a Bloodborne sequel or brushing up on the Yokoverse lore, Vibha is busy watching 3-hour video essays on horror games they’re too scared to play themselves.
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Dawntrailfinal fantasy 14Square Enix
