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It’s no secret thatJoker 2turned out to be a disaster on all fronts. Its box-office collections tanked, the critics weren’t fond of it, and the audience shunned the movie too. Despite the advantage of a massively successful prequel, and a star-studded cast, something seems to have gone gravely wrong!
David Zaslav, the CEO of Warner Bros. Discovery spoke about why the much-awaited film failed in such a disastrous way. But maybe they’ve overlooked a very critical step, one that shouldn’t have been missed, no matter how confident they were about the project.
David Zaslav Points to Inconsistency as the Culprit BehindJoker 2’sFailure
In an earnings call, David Zaslav admitted to delivering disappointing results at the box office with Joker 2. According to him, it was“inconsistency”that held the film back (viaVariety). He suggested that the studio couldn’t maintain reliable performances across titles.
Inconsistency remains an issue at our motion picture studio, as reinforced recently by the disappointing results of Joker 2.
He is indeed correct because WB had an uneven year withDune 2andGodzilla x Kongperforming really well, whereas projects likeFuriosa: A Mad Max SagaandBeetlejuice 2faltered. Moreover, no film was able to match the cultural impact that we saw withBarbielast year.
Joker 2 Box Office Collection: It’s Not a Profitable Movie by a Long Margin
But his statement only acknowledges what went wrong with the studio’s strategy at large, and not withJoker 2as a standalone project. However, DC’s loyal fanbase was quick to point out a crucial step that was missed.
The Real Reason Lies in the Lack of Test Screenings
The usual protocol for most movies is to conduct a pre-release test screening, but,Joker 2jumped straight to its premiere. Many believe that this one decision prevented the film from getting any early feedback, that could have been used to address the issues with story and tone.
This is why Test Screenings matter
It’s known in the entertainment world that the test screening process is important to refine movies before their release, as it allows studios to gauge real-time audience response and adjust the film accordingly. Even major blockbuster films likeInfinity WarandIron Mando not skip this step despite being confident about their final product.
Quentin Tarantino is Not the Only One Who Felt Joaquin Phoenix’s Joker 2 Was Unfairly Slandered by Fans and Critics as Hideo Kojima Gives His Honest Review
So to completely undermine the value of this process, and release an ambitious project that is part musical and part courtroom drama was a huge misstep on the production’s part. Zaslav’s call to fix their operational issues and improve consistency might resolve some problems, but undermining the audience’s expectations and reactions will be detrimental to the studio.
Sonika Kamble
Articles Published :1196
Sonika Kamble is an entertainment writer at Fandomwire, covering everything from timeless classics to newly released movies. With over 1000+ articles published, she delves into breakdowns, think pieces, speculations, and more.She enjoys connecting the dots and covering newfound angles about characters, scenes, and themes from movies directed by Scorsese, Fincher, Tarantino, Linklater, and other exceptional filmmakers.
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