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Not many contemporary authors have enjoyed a meteoric rise to fame and popularity like Colleen Hoover. She built a fanbase across social media, and soon, her works became a staple for those who wanted to experience emotional and dramatic narratives, such asIt Ends with Us,a novel that also got a cinematic adaptation starring Blake Lively and Justin Baldoni.
The story was based on domestic abuse and a relationship that had raw intensity. But both the book and the movie have been at the center of growing controversy, particularly regarding how it was marketed. Surprisingly, Lively fell into the same pitfalls as Hoover and didn’t avoid the same mistakes during promotions.
The marketing misstep by Colleen Hoover that could’ve been avoided by Blake Lively
Colleen Hoover’sIt Ends with Ushas not only been criticized for its content but also for the way it has been packaged and promoted. The book delves intocomplex themes of domestic violence, but it has been sold as a love triangle romance.
This decision was misleading for many viewers. The pink and floral cover with a vague synopsis sets up a completely different tone, one that signals a lighthearted rom-com. The deceptive marketing doesn’t prepare the readers for the weighty subject matter of abuse in relationships.
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Looking at the backlash, the promotional materials for the film adaptation could’ve easily excluded these mistakes and focused on marketing a true representation of what the content actually stands for. However, the marketing team seemed adamant about giving out the wrong message throughBlake Lively.
Why does Colleen Hoover’s marketing come off as insensitive?
Another significant critique ofColleen Hoover’sbooks is how it is promoted to a younger and impressionable audience. But themes in the books, that often explore toxic relationships and abuse are more suited for a mature demographic. It’s troubling that her novels seem to be marketed as a light read, despite their heavy and triggering content.
A particularly alarming incident highlights Hoover’s insensitivity towards the subject matter of her own books. The author was reportedly planning to release a coloring book based onIt Ends with Us(viaCNN).This came off as tone-deaf and reinforced the argument that the author indeed failed to recognize the impact of her promotional strategies.
“She continues to hold a threat over our heads”: Blake Lively’s Unreasonable and Cold-Hearted Request to Justin Baldoni During It Ends With Us Revealed
These controversies surrounding Colleen Hoover should have been enough for the promotional team ofIt Ends with Usto understand how the movie is to be marketed. However, all these instances were heavily overlooked and it was Lively who received backlash for creating a misleading narrative.
It Ends with Usis streaming on Netflix.
Sonika Kamble
Articles Published :1196
Sonika Kamble is an entertainment writer at Fandomwire, covering everything from timeless classics to newly released movies. With over 1000+ articles published, she delves into breakdowns, think pieces, speculations, and more.She enjoys connecting the dots and covering newfound angles about characters, scenes, and themes from movies directed by Scorsese, Fincher, Tarantino, Linklater, and other exceptional filmmakers.
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Blake LivelyColleen HooverIt Ends with UsJustin Baldoni
