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The Super Bowl isn’t just about football, it’s a stage for some of the most iconic and creative commercials of the year. These ads are often funny, clever, or touching, making them as much a part of the event as the game itself.
But here’s the kicker, they come with jaw-dropping price tags! With over 100 million viewers tuning in, brands shell out massive amounts to grab this golden opportunity. Some commercials even feature celebrities like Scarlett Johansson, Timothée Chalamet, etc. Let’s take a look at ten of the most expensive Super Bowl commercials that made headlines for their creativity and cost.
10Kia’sGive It Everything(2019)
Back in 2019, Kia made a heartwarming Super Bowl commercial that paid tribute to the hardworking people of West Point, Georgia. Georgia is the town where their Kia plant produces the Telluride SUV. Instead of opting for a flashy celebrity endorsement, Kia took a different route by introducingThe Great UnknownsScholarship Fund.
This initiative was designed to help underprivileged kids access higher education. This initiative made the ad more than just a product promotion.
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Running for 90 seconds, the commercial showed the spirit of the working class while focusing on the 2020 Kia Telluride SUV. The cost of this commercial was a whopping $15.6 million (viaMarca).
9Amazon’sNot Everything Makes The Cut(2019)
Amazon’s 2019 Super Bowl commercial,Not Everything Makes the Cut, brought humor with a star-studded cast to the big game. Featuring big names likeHarrison Ford, Forest Whitaker, and the NASA twins Mark and Scott Kelly, the ad poked fun at Alexa’s less-than-perfect moments. The ad showed some hilariously failed attempts to incorporate Alexa into everyday life.
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The commercial leaned into irony to show how, while Alexa is brilliant, not all innovations are winners. Running for 90 seconds and costing a whopping $15.6 million (viaMarca), the ad was a playful way for Amazon to laugh at itself. It was filled with humor and relatability and you have to admit that it was kind of unforgettable.
8Chrysler’sAmerica’s Import(2014)
Chrysler’s 2014 Super Bowl commercial,America’s Import, starredBob Dylanto advertise the 2015 Chrysler 200 sedan. The ad departed from the iconic “Imported From Detroit” tagline and launched a new message. It stated “America’s Import,” which celebrated the nation’s craftsmanship and cultural pride.
Dylan’s voice set the tone for the commercial, and it showed the spirit of hard work and innovation that defines American identity. Running for 120 seconds and costing a hefty $16 million (viaMarca), the ad was powerful with a mix of patriotism and automotive excellence.
7Ford’sGo Further(2017)
Ford’s 2017 Super Bowl commercial,Go Further, took viewers on a journey into the future withBryan Cranstonleading the way. The ad imagined a “City of Tomorrow,” where Ford’s innovative cars come to life. From electric vehicles to ride-sharing and self-driving cars, the commercial highlighted Ford’s vision of creating smarter, more sustainable transportation options.
With a runtime of 90 seconds and a production cost of $16.2 million (viaMarca), the ad was all about pushing boundaries and embracing new innovations. It wasn’t just about cars, it was about transforming how we move through the world.
684 Lumber’sThe Journey Begins(2017)
In 2017, 84 Lumber grabbed attention with its Super Bowl commercial,The Journey Begins, which also sparked plenty of conversation. The ad followed a Mexican mother and daughter on a challenging journey, as they made their way toward the US-Mexico border. While visually stunning and emotionally stirring, the commercial jumped into the sensitive topic of immigration, which was especially contentious during Donald Trump’s presidency.
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His administration’s strong stance on immigration and plans for a border wall added to the ad’s controversy. Despite the uproar, the commercial was a bold move. It served as a key part of 84 Lumber’s recruitment campaign. At 90 seconds long and costing $16.2 million (viaMarca), it stood out from all the other ads. It was both impactful and daring at the same time.
5Amazon’sBefore Alexa(2017)
Amazon’s 2017 Super Bowl commercial,Before Alexa, was full of humor and nostalgia. The ad showed a world without voice assistants. StarringEllen DeGeneresandPortia de Rossi, the ad hilariously highlighted the everyday struggles people faced before Alexa simplified tasks. From quirky scenarios to clever punchlines, it quickly struck a chord with the massive 150-million-strong audience watching on Super Bowl Sunday.
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Running for 90 seconds and costing $16.8 million (viaMarca), the ad was a fun and engaging way for Amazon to showcase Alexa’s convenience and charm. It left viewers entertained while cementing Alexa’s place as a game-changing innovation.
4Google’sLoretta(2020)
This ad is bound to make you cry. Google’s 2020 Super Bowl ad,Loretta, tugged at heartstrings with its emotional story. The ad shared the poignant story of an elderly man using Google Assistant to keep the memory of his late wife alive. Through old photographs and heartfelt moments, viewers glimpsed their cherished life together, as the man reminisced about their favorite memories.
The 90-second commercial beautifully showcased how Google’s technology isn’t just about convenience but also about preserving life’s most precious moments. Costing $16.8 million (viaMarca), the ad resonated with millions, blending simplicity and sentiment to remind viewers of the impact technology can have on our lives and emotions.
3Cadillac’sScissorHandsFree(2021)
Cadillac’s 2021 Super Bowl ad,ScissorHandsFree, brought a nostalgic twist to modern innovation. It revisited the world of Edward Scissorhands. StarringWinona RyderandTimothée Chalamet, the commercial introduced Edgar Scissorhands, the son of Edward and Kim, as he navigates life’s quirky challenges.
The ad showed Cadillac’s all-electric LYRIQ, and the ad highlighted how its cutting-edge hands-free driving technology helps Edgar overcome his unique obstacles.
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Running for 130 seconds and costing $22 million (viaMarca), the ad blended pop culture nostalgia with futuristic flair. It created a heartwarming and unforgettable way to spotlight Cadillac’s vision of creating electric innovation.
2General Motors’No Way Norway(2021)
In 2021, General Motors went big with a bold and fun commercial aimed at promoting electric vehicles. With a hefty price tag of $22 million (viaMarca), this 130-second ad featured Hollywood starsWill Ferrell, Kenan Thompson, and Awkwafina embarking on a quirky adventure to Norway. The choice of Norway wasn’t random, it’s a country where EVs are wildly popular.
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Through humor and a playful storyline, the ad aimed to inspire Americans to jump on the EV bandwagon. The campaign targeted a new generation of buyers while showing GM’s commitment to a cleaner, greener future. With star power and an adventurous spirit, the ad delivered a lively message about embracing electric vehicles as the future of driving.
1Amazon’sMind-Reading Alexa(2022)
Amazon’s 2022 Super Bowl ad took the crown as the most expensive commercial of the event. This ad will make you laugh with its touch of sci-fi fun.Scarlett JohanssonandColin Josttook the commercial to a different level.Mind-Reading Alexabrought the two actors together for a hilarious take on AI.
This clever 130-second commercial showed Alexa as a mind reader, hilariously portraying how AI could unleash chaos if it knew exactly what you were thinking. With its playful take on technology’s quirks, the ad captured attention and entertained viewers.
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Costing a hefty $26 million (viaMarca), the commercial used humor and star power to show viewers the lighter side of artificial intelligence. The real-life couple’s chemistry made the concept even more relatable and fun. They turned a simple ad into a memorable moment during one of the biggest TV events of the year.
Sohini Mukherjee
Content Writer
Articles Published :331
Sohini Mukherjee is an Evergreen writer at FandomWire, specializing in pop culture, all things sitcoms, and, of course, Harry Potter. She has a soft spot for shows like Modern Family and pretty much any movie that knows how to tell a good story. You’ll find her name on listicles and long form articles that feel more like fun conversations than stiff articles. Having published over 300 articles, Sohini always brings a unique perspective and a deep understanding of the stories she covers.
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bob dylanBryan CranstonColin JostHarrison FordScarlett JohanssonSuper Bowl CommercialsTimothée ChalametWill FerrellWinona Ryder
